Reaching a demographic of tech consumers and professionals requires a whole other bag of tricks in marketing. There’s no one-size-fits-all approach guaranteed to meet these users, and not all consumers using your product will fit into a specific persona. To... Read full post
Imagine walking into a room that holds 170,000 attendees, all exploring or showcasing the latest in technology. You walk down one row and see robotics and self-driving cars. The next row is full of high-level software created to simplify the... Read full post
On Experts Exchange you can now view and directly communicate with your company’s topic page followers. To bolster your number of followers, here’s how to get started. Did Someone Say Giveaway? Everyone loves to win a prize, especially from a... Read full post
First published in MarketingDaily If only John Wanamaker could see us now. Once upon a time, the early U.S. marketing pioneer famously said: “Half my advertising is wasted, I just don’t know which half.” But that was then; Wanamaker died... Read full post
We live in the information age, where 90% of the world’s data has been created in the past several years. Even with all this information being collected and stored, it’s difficult to extract meaning from it all. Someone looking to... Read full post
A lot has been written about how Google has changed the way we use the internet. From its iconic search engine to its widely popular Gmail, Google has regularly influenced how the internet works and what users expect from a... Read full post
