Why Low Code is Important for Marketers

Posted by · April 5, 2017 9:49 am

It’s Friday afternoon and you get a call from management — they’ve set up a meeting for you to present an overview on last quarter’s online marketing results… in an hour. You feel a wave of stress as you call... Read full post

Gain High Conversion Rates Through A/B Testing

Posted by · March 16, 2017 12:33 pm

Every person has a preference: hot or cold, summer or winter, orange button or green button. The modern tech marketer’s job is to find out consumer preferences and capitalize on them for effective messaging and higher conversion rates. The process... Read full post

Community Marketing 101

Posted by · February 24, 2017 7:37 am

Marketing in an online community is one of the most effective ways to garner brand loyalty. But before you begin, it’s important to approach community interactions the right way. Act too aggressively and you risk leaving a bad taste with... Read full post