Whether you are a student, a new pro on the freelance market, or a seasoned veteran in your discipline, writing a killer proposal is essential for landing the best freelance projects. Taking the time to carefully craft your proposals will not only help you beat out other competitors for the job, but will also help you better understand the tools and time needed to complete a project.
Before you even start typing, be sure to read all of the project details provided and familiarize yourself with the client. The more information you have going into an agreement, the better off you will be. Keep your online profiles scrubbed and up to date as well, as you can be sure that prospective clients will be doing research of their own. Once you’re up to speed, follow these steps to writing the perfect freelance proposal.
1. Set Yourself Apart
What would make your proposal stand out in a crowd? Make a splash with a strong introduction that shows your commitment to the project and the time you’ve spent preparing your pitch. Your proposal should be succinct, showcasing your strong communication skills straight out of the gate. Outline the steps you will take to complete the project, and instill confidence that you are the right person for the job.
Your online profile can tip the scales in your favor, so be sure that yours is complete and up to date to give you an extra edge.
2. Sell your Skills
One of the biggest benefits of being a freelancer is the opportunity to work on a variety of projects and develop a wide range of skills. When preparing a proposal, however, it’s your job to tailor those skills to the needs of the client and communicate how you’ll use them to complete the project.
Don’t include superfluous experience in your proposal, as clients are only interested in those relevant to the task at hand. Focus instead on relevant projects, degrees, certifications, etc. to align yourself with what the client is looking for.
3. Fill in the Blanks
If the project description is missing details or seems confusing, fill in the blanks for them. Clients are counting on you to guide them through a project to completion, be prepared to advise them and be detailed in your responses. Make them feel at ease with your expertise and anticipate any questions they might have for you, the most important of which being, “Why should I work with you?”.
Include how long the project will take to complete and how much it will cost, setting realistic expectations for both yourself and for the client.
4. Attach a Stellar Example
Pick one excellent example of a past project or relevant snapshot to attach to your proposal. It’s widely reported that 40% of people respond better to visual content than plain text, so be sure to capitalize with a visual representation of your work if applicable.
Provide an explanation of your attachment. How long did you have to complete the project? What other limitations or goals were involved? Providing an example of even your best work without context can be ineffective.
5. Read your Proposal Aloud
To ensure that your writing reads as smoothly as you think it does, take a moment to read it aloud. Your proposal should be clearly structured with language that is easy to understand. Always take special care to proofread your proposal for spelling and grammar before clicking “Submit”. You only get one chance at a first impression with a potential client!
Translating your skills into a comprehensive proposal creates additional work up-front, but it will pay off in the long run. Using these steps will help to persuade a potential client that you have the proper tools and drive to complete their project and exceed their expectations.
With these pro tips in mind, what are you waiting for?! Get started by submitting your first proposal in Gigs by Experts Exchange today!