Ballmer is Smarter Than We Think, Facebook Graph Search and WordPress Tips (Podcast)

Posted by · July 10, 2013 10:53 am

Poised to announce a major company restructuring later this week, all eyes are on Steve Ballmer and Microsoft. Top executives and shareholders are sweating the changes, but according to analysts, the latter has less reason to worry than the former. On this week’s EE Tech News podcast, Gary and Jenn discuss why imitation, rather than innovation, may prove to be a winning strategy for Microsoft in the long run.

Also on this week’s podcast, Jenn talks with WordPress expert Deltina Hay about the latest updates to the content management system as well as why she plans to publish her next book as a web application.

Facebook Graph Search: How to keep your information private

On Monday, Facebook rolled out Graph Search to all English speaking users in the United States. With the search update, users can perform natural language searches for, well, almost anything indexed on Facebook. EVER. So, those drunken photos you were tagged in seven years ago? They’re about to resurface; and now, as a bonus, random strangers you’ve never met may be able to see them.

Assuming you don’t want your information and photos floating around in the Facebook ether, here’s how to keep profile as private as possible.

Step 1: Log in to Facebook and click on the tiny lock box (insert shameless Al Gore pun here) in the upper right corner of the homepage.

Step 2: Click “Who can see my stuff?” from the tiny lock box drop down menu. Hopefully it says “Friends,” “Friends except Acquaintances” or is set to a custom setting that you created. If the answer to “Who can see my stuff?” is “Public” then, Houston, you have a problem.

Step 3: You might think that you’re in the clear if you’ve restricted who can see your stuff, but you’d be wrong. In order to really get a sense of who can see your information and photos, click on the “View as” link in that same tiny lock box drop down menu. This allows you to see your profile the way that someone who is not your friend would see it. If pictures or other information that you do not want people to see show up, you can edit the individual content and fix the privacy settings the way you want.

Step 4: By now, I’m sure you think you’re done managing your privacy settings. Once again, you’re wrong. Facebook Graph Search is pervasive and invasive and therefore, extreme measures must be taken. The next two things you’ll want to do is go back and review the photos you have been tagged in and the things you have liked. Graph Search allows people to look for “Friends of friends who like 4Chan,” so things liked in irony may come back to haunt you. Same with photos you were tagged in. To review those, click the “Use Activity Log” link in the drop down menu underneath the tiny lock box, then click the “Photos You’re Tagged In” link in the menu on the left side of the page.

Step 5: Unlike and untag anything that you think may be used against you in a job interview or that you just generally find embarrassing.

NOW you’re done and can breathe a little easier…until Facebook starts incorporating activities you performed on third-party applications into Graph Search.

I can haz cats and bacon

While you’re reviewing those Facebook likes, there’s a good chance you’ll find at least one “thumbs up” for something related to cats or bacon. According to Google, people search the word “cats” more than 30 million times per month and “bacon” more than six million times. Marketing automation company Marketo put together an infograph to help us understand the depths of our love.

The EE Tech News podcast is a semi-monthly show with tips and tricks from the world’s top technology experts, plus the latest tech news from the Experts Exchange team. Listen to us on your iPhone, Android Phone, Kindle Fire and other devices with Stitcher Smart Radio for your phone.  You can also subscribe for free on iTunes to have the next episode delivered to your door.