A retailer in the UK reports that the Blackberry Q10 is their fastest-selling electronics product ever. Selfridges is a chain of department stores and the only store currently carrying the second model of the new Blackberry line, the Q10.
The Blackberry Q10 has a feature that appears to be the saving grace for the future of the company, the Qwerty keyboard. Die-hard fans of the phones can satisfy their needs for a great multi-tasker, updated system, and the form of the classic Blackberry handset.
One UK blogger showed up at the store to observe whether or not the Q10 would suffer the same laughable fate as the Z10 launch in March. He discovered that one store unloaded 2,000 of the new Blackberry in 90 minutes.
“They were bringing phones up in baskets, hundreds at a time. At 3:00 p.m., without phones left, they still had lines in the multi-buyer section and individual buyers’ section,” he described.
Many of the buyers were scooping up multiples of the devices with plans to re-sell and export them to anxious fans.
Blackberry has been riding a rollercoaster of successes and disappointments since the announcement of their updated operating system, Blackberry 10. Analysts projected the fall of Blackberry (the former Research in Motion) for several years as BB10 was still in development. It was well-reviewed after the reveal and a sense of hope for the business-oriented smartphone was rekindled. However, the Z10 was met with low sales and even lower enthusiasm.
The Q10 will be available in Canada on May 1st, and finally, in the US by the end of May. The major US retailers, AT&T, Sprint, Verizon, and T-Mobile will all carry the phone. It will be offered at a price point of $250 with a two-year contract, $50 more than the iPhone 5’s current price.