Google Acquires Popular Apple Mail App Sparrow (GOOG, AAPL)July 20, 2012 11:29 am ·
We’re excited to announce that Sparrow has been acquired by Google!
We care a lot about how people communicate, and we did our best to provide you with the most intuitive and pleasurable mailing experience.
Now we’re joining the Gmail team to accomplish a bigger vision – one that we think we can better achieve with Google.
We’d like to extend a special thanks to all of our users who have supported us, advised us, given us priceless feedback and allowed us to build a better mail application. While we’ll be working on new things at Google, we will continue to make Sparrow available and provide support for our new users.
We had an amazing ride and can’t thank you enough.
Full speed ahead!
As part of the Google organism, Sparrow’s popular and quite talented staff of five will become a part of Google’s Gmail team. In present form, the Sparrow app serves as a central hub for iPhone and Mac users to receive and view email from multiple email accounts, including Gmail—much like the Apple Mail app that comes standard on Apple machines and gadgets.
Sparrow does not currently work for users of Android devices.
Given Leca’s assurance that Sparrow will still be available and receive continued support for new users, a note on Apple’s iTunes site reveals that “there will be no new features released for the Sparrow apps, other than minor maintenance and bug fixes.” In other words, Sparrow will remain available until the app finally runs its course. This news is sure to come as somewhat of a disappointment for those who spent ten bucks to download the popular mail app, only to see it begin to slowly and deliberately decay.
In all, it would seem that Google’s appetite for Sparrow was incited by two potential wins. With its newly acquired talent, Google will be able to make something of what is currently a subpar Gmail app for the iPhone. At the same time, the ingestion and slow digestion of Sparrow promises to strike a mortal blow against a popular mail app among Gmail users—making the transition to its future new and improved Gmail app all too convenient.