Google Gives YouTube a Facelift

Posted by · December 1, 2011 5:05 pm

Today, the folks over at YouTube took to The Official YouTube Blog to unveil a historic redesign of the site. “[T]oday we’re introducing a new homepage, Channel design and a fresh coat of digital paint,” the post announced. In an effort to make the widely popular video site operate and look more like a television, Google focused on three specific areas in its momentous upgrade.

First, users will notice that YouTube has completely redesigned its homepage.

“The YouTube homepage is your gateway to a vast entertainment universe,” the post proclaimed. In an effort to make the site more navigable for users looking to find and follow channels, the homepage is now organized in such a fashion that is said to help people sign up and create custom accounts more easily, as well as have more convenient access to feeds through various Channels.

Next, the Channels themselves have also been redone.

“Given the homepage’s new focus on helping you find and organize your favorite Channels, we would be remiss if we didn’t update the look and feel of the Channels themselves,” the post continues. The primary purpose of the specific update, says YouTube, is to make Channels more conducive to finding “great videos” by designing Channels according to the objectives of those who upload videos, allowing those making the videos to be better organized while enabling viewers to find the videos they want more easily.

Finally, the entire YouTube site has received a general update.

By utilizing the feedback received after their Cosmic Panda design experiment back in July, the Google-owned video site added general improvements to the site’s design, “presenting a cleaner and simpler YouTube,” complete with a plain gray background, larger thumbnails, and a general look and feel that the company hopes will be more user-friendly to those who frequent the site.

In addition to a design upgrade, YouTube is also reported to have changed its advertising model. Known as TrueView, the new model doesn’t require payment from advertisers unless users actually engage with the ads. In other words, it doesn’t cost promoters when viewers click the “skip” button before a video anymore.

For those who want to know more about the revamp, YouTube put together an instructional video to help users get acquainted with the site’s new look and functionality, which can be viewed below.