Pandora CMO: We’re In Your Refrigerator And Not So Sure About That Spotify App

Posted by · January 11, 2012 5:00 am

Disclosure: I’m a huge Pandora fan.  The music discovery service has helped me find so many new artists that I would not have otherwise known about, and thus, I find it well worth the $36 per year subscription fee.  So, when I had the opportunity to talk with Pandora’s Chief Marketing Officer Simon Fleming-Wood yesterday, I jumped at the chance.

While Pandora is not revealing anything earth-shattering at CES this year, Fleming-Wood made a few things clear to me:

1.) With over 125 million registered users and a 68% share of Internet radio, Pandora is doing just fine, thank you very much.

2.) The company’s goal is to get Pandora on every device that you could ever want to listen to Internet radio on–including refrigerators (though, to be fair, I’m not sure any of us knew we wanted to listen to Internet radio on one of those).

3.) When Pandora CEO Tim Westergren said it would “be interesting” to explore the idea of a Pandora app for Spotify, there’s a good chance he was trying to get his interviewer to move on to the next question. While a Spotify app would certainly be “interesting” for Pandora to explore, it doesn’t seem like the company has any plans to work on one.

Check out my full interview with Fleming-Wood and let me know how you think Pandora compares to other music streaming services.