Bing Captures 5 Percent of Google Search Share Over Past Year

Posted by · June 29, 2012 11:29 am

united states currency eye- IMG_7364_webAlthough Google remains the undisputed champion of the search market, a new report from Experian Hitwise shows that Bing’s share of the market is growing—and at Google’s expense. According to the report, Bing accounted for just over 28 percent of U.S. searches in May, a 5 percent gain over the prior year. Meanwhile, Google was used for approximately 65 percent of U.S. searches in the same month, a 5 percent decline year over year.

Meanwhile, Yahoo search saw two straight months of increased use, the report notes. However, this is only by Hitwise’s numbers, points out Search Engine Land’s Matt McGee, pointing to recent analysis by comScore showing that Yahoo’s share of the U.S. search market has actually been declining over the past 9 months.

Nonetheless, the Hitwise numbers do make a compelling argument that Bing is actually making gains in the American search market at Google’s expense.

In light of such news, it only seems appropriate to find out how closely the Experian Hitwise breakdown is reflected in the search habits of our readers. Tell us what search engine you use most by taking the poll below.

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