Spotify: Special Announcement Coming Next Week

Posted by · April 13, 2012 12:06 pm

Shortly after news of its new brand apps broke Friday morning, it has also been reported that Spotify planning a “special announcement” next Wednesday. Although details are scarce at the moment, it is believed that the brand apps have something to do with it.

According to Ad Age, which originally broke the report of brand apps—which will allow mega-brands like AT&T, McDonald’s and others to recommend Spotify playlists to users—CEO Daniel Ek is already expected to officially introduce brand apps during his keynote at Ad Age’s Digital Conference. Set to take place next week in New York, the conference is two days full of high-caliber speakers, workshops and networking.

Given the lockstep timing with both the announcement and the upcoming conference, it would be surprising if next week’s special Spotify event wasn’t related in some manner.

After reaching out to Spotify for comment on the upcoming press event, the company replied with a copy of the invite that had been sent to other press outlets (pictured above) but declined to provide any additional information at this time.

Stay tuned for more as this story develops.