What Does Your Google Vanity Search Say About You? [INFOGRAPHIC]August 7, 2012 3:12 pm ·
Everybody likes to perform a vanity search from time to time to see how highly they rank. In fact, more than one billion Google queries each day are dedicated to name searches alone. However, only 6 percent of those people go beyond the first page of results. In other words, 94 percent of name searchers—vanity searchers, potential employers, curious boyfriends/girlfriends—are only concerned with the first ten links served up by Google.
This reality makes it an imperative for users to ensure that they make the best first impression possible in that first page of results.
In an effort to help people put their best link forward, the folks at BrandYourself have dedicated their first-ever infographic to helping people learn more about their personal Google rankings and, using that information, showing them how to increase their personal ranking with positive content.
Some interesting takeaways from the infographic:
- When it comes to social, blogging, video, and photo, LinkedIn, WordPress, Vimeo, and Flickr are at the top of their respective content categories
- A quarter of us have zero positive content on the first SERP; meanwhile, 15 percent have at least one negative Google result
- Only a lucky 2 percent of us own the entire first page of our Google vanity search