Expert POV: Tech Marketing That Works

Posted by · February 9, 2017 8:00 am

Reaching a demographic of tech consumers and professionals requires a whole other bag of tricks in marketing. There’s no one-size-fits-all approach guaranteed to meet these users, and not all consumers using your product will fit into a specific persona. To... Read full post

4 Ways Content Can Court Tech Users

Posted by · January 31, 2017 10:00 am

Mike spends his days buried knee-deep in code. From technical support to website development, he wears many hats and fixes a lot of problems. He fields requests from other departments, spends time searching for that one item that’s causing a... Read full post

5 Ways to Boost Stakeholder Buy-In in 2017

Posted by · January 26, 2017 10:00 am

It’s a new year. Time to revisit company processes, procedures, and strategies. With year-end data rolling in, you’re able to evaluate what has and has not worked in your marketing campaigns. A tweak here, a bit of restructuring there, and... Read full post

Connect With Your Leads Through New Dashboard Features

Posted by · January 26, 2017 10:00 am

Exciting New Update! Starting  January 16, 2017, Experts Exchange implemented brand new dashboard features that allow you to view, follow, and send messages to your Vendor Topic Page followers (also known as your brand’s biggest fans)—at no additional cost! These dashboard... Read full post