Leads Not Hitting the Mark? [eBook]July 19, 2017 7:54 am ·
Try Experts Exchange and Uncover Campaigns Built to Reach Your Target Tech Audience
To effectively reach your target tech audience, you have to create the perfect storm. It takes a combination of the right medium, the right location, and the right message to infiltrate this demographic and make a true, lasting impression. Working in this industry, you understand how tech users operate and how they view advertising campaigns. Armed with this knowledge, you may view involvement in online tech communities as an appealing place for your campaign. Before you sign on the dotted line, however, you should know that not all tech community advertising opportunities are created equal.
Some communities hand you the advertising keys and say, “Good luck!”, while others claim your message will gain a big reach and neglect to inform you that reach includes a large number of people who aren’t involved in tech.
With Experts Exchange, what you see is only a fraction of what you get. We’ve taken our time to cultivate winning advertising strategies built for success in our community. We’ve been in this business for more than 20 years — we know what tech users like, what they respond to, and also what they despise in marketing campaigns. Our Vendor Product Suite provides a buffet of options for reaching this demographic, and all campaigns are iterative, agile, and customized to fit your particular advertising needs. Want to boost your reputation by publishing informational content and interacting directly with the community? We have a package for you. Want to place native ads to generate leads? We can help you do that, too.
The best part? We don’t just build you a package and hand you the keys, we take time to evaluate your progress and make sure it’s delivering the results you’re looking for. If it’s falling short, we step in to let you know and provide a plan for improvement. With an Experts Exchange multi-channel advertising strategy, you’ll gain the tools you need to effectively engage with this advertising-averse tech crowd.
But don’t just take our word for it.
Download this infographic to learn how our Vendor Product Suite can make a difference in your advertising campaigns, and why our customer care and 20+ years of tech user data makes our community the place to be.