Apple Hits A New Low in Trying to Rehabilitate iOS 6 Maps */?> Apple Hits A New Low in Trying to Rehabilitate iOS 6 Maps

Posted by · October 3, 2012 1:45 pm

In the wake of iPhone owners’ vast disappointment in iOS 6 Maps, Apple is scrambling for solutions to retain their reputation for a high standard of user experience. The company has apparently resorted to using the lowest employees on the totem pole to do the dirty work of fixing their funky maps- their retail store employees.

According to MacRumors and verified by ifoAppleStore, 40 hours of retail staff time from every store every week will be dedicated to helping improve the map application. The process for mining the map data isn’t clear yet, but employees have been tasked with surveying the areas near their location and submitting corrections to a portal on Apple’s intranet. Cue hundreds of angry Apple product fans waiting in long lines at the Genius Bar while half the Geniuses are out cruising the streets of their hometowns on unsupervised company time.

This is the second move Apple has made in mobilizing their efforts to correct the flawed app. Just days after the iOS 6 release, Apple posted numerous job openings for maps developers, and reportedly was trying to hire ex-Google maps employees.

Last Friday, CEO Tim Cook issued a public apology for the maps debacle and encouraged people to download third-party “mapplications”, or even Google maps through their mobile browsers while they attempt to fix the problems.

Google is wasting no time in pouncing on the lost iPhone users. Tomorrow, the Street View on the mobile version of Google Maps for iOS will be available again. What a slap in the face to Apple, since rumor has it that Steve Jobs was only motivated to develop Apple’s own maps after Google continued to withhold important features from the iOS version, giving Android devices a clear advantage. Additionally, Google launched a site called, which celebrates the milestone of 800,000 websites are using Google Maps API. The site honors developers around the world for using Google Maps, but it’s an obvious ploy to emphasize the success of their maps product over Apple’s.

But perhaps the lowest blow delivered to Apple in recent weeks is not from Google or any other corporation, but from some of its once loyal users.  Apple fanboys and fangirls have taken to the blogosphere to voice their criticism of Apple Maps and Tumblrs like this one have started springing up to showcase some of the more egregious topographic errors.  The only bright spot for Apple in all of this is that the Maps debacle happened around the same time as the NFL replacement refs were hitting the zenith of their career, so the Twitterverse had their own red meat to chew on.

**Image courtesy of**