Apple to Revamp MacBook Air, Add 15-Inch Model Next YearNovember 28, 2011 10:32 am ·
This morning, Digitimes released a report that promises to make the day of MacBook Air fans. Based on word from “the upstream supply chain,” the report says that Apple is setting up to compete more directly with PC ultrabooks.
Set to launch for the first quarter of 2012, the MacBook Air will continue to come in the standard 11.6-inch and 13.3-inch versions. However, most likely in an effort to broaden the MacBook Air’s appeal, Apple is also set to add a 15-inch model to its ultrabook product line.
This serves to somewhat confirm a rumor circulated back in July that Apple’s next 15-inch laptop refresh was going to be “Air-like.”
Bracing itself against an onslaught of Windows-based ultrabooks hitting the market, the announcement is likely going to drive down retail prices of the current line of MacBook Airs. And the timing couldn’t be any more perfect. As the Holiday Season heads into full swing, consumers will be see price reductions of anywhere from $79-$101 on the current 11.6-inch and 13.3-inch models.
“However,” the Digitimes report notes, “ultrabooks with Windows and document processing software will still be more attractive for the enterprise market.”