Friday Four: A Study Here, A Study ThereApril 12, 2013 11:05 am ·
Every day, it seems, we are inundated with articles on on random study or another. From health and social behavior to sports and finance, there is no end to what experts are discovering. Here are a handful from this week that will either solicit a silent nod from you at your desk or change the business plans of an entire industry for next quarter.
An independent study determined that Bing’s searches are five times more likely to produce results of unsafe sites. PC World reported that the study from AV-Test Independent IT-Security Institute out of Germany spent a year and a half examining search engine results that returned websites infected with malware or phishing attacks. Russian search engine Yandex provided the highest percentage of infected sites- ten times as many as Google.
“It is important to remember that Google alone deals with a phenomenal total of 2 to 3 billion search requests worldwide every day. If this total is factored into the calculations, the total number of websites containing malware found by the search engine is enough to make your head spin!” exclaims study author Markus Selinger
They estimate that more than 110 million pieces of malware are active, a number that is growing rapidly due to poor security.
A study in Canada concluded that young people who text a lot are shallow. A survey of students showed that people who text more than 100 times a day exhibit a set of poor ethics and principles. For example, they are more likely to have ethnic prejudice, and be less self-reflective.
The study was inspired by a book published in 2010, “The Shallows: What the Internet is Doing to Our Brains” by Nicholas Carr. The book poses the theory that using texting and Twitter fosters quick and superficial thinking.
Speaking of Twitter, studies show that usage of the social networking site is now predominantly being used on mobile devices (duh, just like everything else Internet). A survey by Strategy Analytics ConsumerMetrix showed that over an 8 month study in 2012, use of Twitter on mobile increased 15 percent.
And speaking of young folks and social media, a report from Piper Jaffray says that teeny boppers are shying away from Facebook and YouTube and turning more to Reddit, Twitter, and (shudder) 4chan. Even though the former two networks still enjoy the highest amount of traffic from teens, they have started to decline in popularity, possibly because us dorky grown-ups are catching on to their digital hangout spaces.
“For teen-targeting marketers, then, keeping pace with taste-shifting teens and their social networking preferences could make or break a sales quarter,” claims Bloomberg Businessweek’s Berhard Warner.
So today we learned not to use Russian search engines, and if you think Millennials are bad, just wait for this next crop of youth to start making decisions. Fickle kids destroying America with their skateboards and Trapper Keeper binders (*shakes fist*)! Get off my internet (lawn)!