Friday Four: Tech News Gets KookyOctober 5, 2012 10:54 am ·
As we descend in to October, the month of All Hallows Eve AND one month from US national elections, things are starting to get a little kooky around the tech industry.
Along with announcing they hit the 1 billion user mark yesterday, Facebook put out a weird commercial likening themselves to everyday objects; “Things That Connect Us.” It starts out with an extended metaphor about chairs which is a little far-fetched, but somewhat poetic. Just when you start to buy in to the story they are trying to tell, they switch up and start listing a myriad of random items that Facebook is also like- dance floors, doorbells, airplanes. They forgot a couple important likenesses- Facebook is like the binoculars you use to peer in to your ex-girlfriend’s house! Facebook is like your mom telling you she wished you turned out like that overachiever friend you had growing up! Facebook is the high school reunion you never wanted!
Today is the one year anniversary of Steve Jobs’ passing. Apple’s website celebrates the visionary’s life with a black and white tribute video on their homepage. They were going to put on an event, but they admitted to themselves it would be too hard for anyone with an iPhone to get there using iOS Maps.
Now that it’s been a year, the grace period of respect for Jobs seems to have ended. A new reality show is being created by pop superstar/producer/rapper will.i.am and ex-American Idol and The X-Factor judge Simon Cowell to find “the next Steve Jobs”. Will.i.am said the project is called X Factor for Tech, and seeks to mine for ambitious entrepreneurs in technology. Reality TV and talent competition shows are the bane of artistic entertainment, but the intentions of this project seem honorable. “Singing and performance create a couple of jobs. But this will create lots,” Will.i.am told London newspaper the Sun.
A candidate for Maine State Senate is being attacked by her opposition for her participation in World of Warcraft. Democrat Colleen Lachowitz, a social worker by trade, is being accused of having a secret life in literature distributed to voters by the Maine Republican Party. The mailer highlights quotes from Lachowitz that she posted on a forum about her enthusiasm for the MMORPG and accuses her of living in her own “Colleen’s World,” where she has spent hours and hours per week instead of doing real work. Lachowitz seemed unmoved by the attack, laughing it off in her response.
“What’s next? Will I be ostracized for playing Angry Birds or Words With Friends? If so, guilty as charged!” she said in a statement.
The best part is the resulting gamer rhetoric now being used in a serious election. Maine Democratic party Chair Ben Grant lashed back at Republicans with this gem:
“Colleen may play ‘World of Warcraft’ online, but it has been far more harmful to Maine people that Tom Martin has been playing ‘Worlds of Hurt’ (at level 90) with their pensions, access to health care, and public schools.”
If all the election brouhaha is too overwhelming- check out Votizen before you hit the polls. And fear not, my gadget loving guys and ghouls. The ghost of Steve Jobs will stop haunting our beloved industry once Tim Cook gets it together at Apple.