Google + Hangouts On Air Compete With UStream and Justin.tvMay 8, 2012 3:17 pm ·
As part of their (somewhat unsuccessful) quest for social network domination, Google + has added another accoutrement to their Hangout feature: Google + ‘Hangouts on Air.’ The feature, which rolled out to a limited number of broadcasters late last year, allows people to create a live stream of their Google + Hangout and broadcast the video live on their YouTube channel or blog.
While the normal Google + Hangout feature is limited to only 10 participants and viewers, Hangouts on Air can be viewed by anyone (though only 10 people can participate). The person broadcasting the Hangout on Air will be able to see how many people are viewing the live stream, and the number of viewers of the initial Hangout on Air will be added to the total YouTube view count for that video.
With this move, Google takes on other live streaming services companies like UStream and Justin.tv. Since the Hangout feature is arguably the best feature on Google +, and the Hangouts on Air feature is easy to use and automatically integrated into your YouTube channel, Google just might be on to something with Hangouts on Air.
Google Engineering Director Chee Chew says the Hangouts on Air feature will be rolled out to all users over the next few weeks. Users can see if they have they have the feature by clicking the ‘Start a Hangout’ button in the upper right corner of their Google + page and checking for the option ‘Enable Hangouts on Air.’ While you’re waiting to receive the Hangouts on Air feature, you can check out Google’s official Hangouts on Air video above or get inspired by how other people and brands are using Hangouts on Air. According to the Official Google Blog, Conan O’ Brien will be hosting a Hangout on Air tonight at 10:30 PM EST. Go Team Coco!