‘Major’ Microsoft Media Event Set for Monday, June 18thJune 14, 2012 11:47 am ·
On Thursday morning, select members of the press received unexpected invitations to a seemingly significant Microsoft event to take place next Monday somewhere in Los Angeles. “This will be a major Microsoft announcement,” the invites declare. “[Y]ou will not want to miss it.”
Other than the sense of urgency and general excitement, the invitation reportedly doesn’t convey much. “Nothing else—and we mean nothing—is known about the 3:30 p.m. event (more details, including the venue, should arrive by early Monday morning),” Mashable, one of the lucky invitees, explains. “No graphics, no details, no leaks.”
The invitation, which—let’s be honest—reeks of Apple, also includes the following:
This is a non-transferrable invitation, however, if you would like to send your local colleague in your place, please submit that name and it will be reviewed. If you would like to bring a photographer please register that person as your additional guest. Please note – still photography and video will be limited.
Attempting to deduce the event’s purpose from the invitation’s few clues, Mashable and others wonder whether the fact that that it’s in L.A. might mean that the announcement is more music or entertainment oriented. However, that hardly seems to warrant such a hype-ridden invitation.
“Our money is on hardware, but then what hardware?” Mashable continues. “If it’s for consumers, the obvious guess would be an Xbox update or maybe a new Kinect device. However, E3 was two weeks ago, [so] why would Microsoft unveil gaming hardware now?”
The thought of a Microsoft answer to the Apple, Google, and even LG versions of Internet-enabled television also came to mind, but doubts also linger there. Similar reservations also loom over the possibility of something related to the forthcoming Windows 8 or a new Windows Phone.
Personally, the out-of-character announcement out of Microsoft leaves me thinking that the announcement may be more structural than product-oriented. Perhaps a joint venture between Microsoft and some yet-to-be-named company is in the works as the company looks to do more serious battle with the likes of Google and Apple.
Whatever it is, there will be no shortage of buzz come Monday. And I’ll be there to cut through the fluff and give readers the lowdown as soon as something substantial happens.